Make More Money Marketing to Less People
How to get more prospects by talking to fewer people? I know this sounds a little crazy, but it’s the truth.
What I’m about to reveal to you is an overlooked sales and marketing principle that you may have never heard of before. In fact, I’d go out on a limb to say this is something the vast majority of network marketers have NEVER discovered. A few are using it silently within their businesses to explode monthly sales volumes and funnel alarming amounts of new recruits into their downlines.
So if you too would like to become a part of this exclusive club then pay careful attention to what I’m about to tell you.
TARGET Your Prospects.
As a network marketer one of the worst things you can do when promoting your stuff is to try to “be ALL things to ALL people”. This is what a lot of people refer to as the “shotgun approach.” You advertise and promote your business to ANYONE and EVERYONE with the thinking you’ll sell more by reaching more people.
If you truly focus your efforts (the way you communicate, your marketing style, the benefits that you stress, the stories you tell, the keywords you bid on, the places you choose to advertise) towards your most ideal prospect then you stand to make the most money!
Look at it this way… The closer you speak someone’s language (to a person’s exact feelings, problems, and situations) the more sales you’ll make. You see the problem with the shotgun approach is that your marketing becomes TOO BROAD and doesn’t “speak” directly to anyone (or a group of people) in particular!
For example, I had a distributor from a legal services company sent me an email and had this to say.
“EVERY HOUSEHOLD IN AMERICA needs what I’m offering…” Then he went on to ask me how he could sell more of his stuff.
Here’s what I told him…
CLEARLY DEFINE AND IDENTIFY A SPECIFIC MARKET AND THEN TARGET IT!
So in this Pre-Paid Legal distributor’s case a specific market DOES NOT MEAN “every household in America.”
But it might be…
Married men living in Texas, ages 30-45, who make between $125-250k a year, own high-end sports cars and have horrible driving records and need legal help clearing them up.
Now, I am not up to speed with the details of his particular service that he offers but I think you get what I’m trying to say.
LESS IS MORE
No matter what MLM company you represent you’re going to have to do things that might “leave people out.” Your going to have to do some dirty WORK. If you want to maximize the amount of money you make in your business you’re going to have to make some tough decisions. In fact, I’d like challenge YOU. I’d be willing to bet that right now in your business you could fine-tune your marketing to more directly target FEWER PEOPLE than you currently are. And in doing so, I’d almost guarantee that you make more money.
Always keep in mind it’s not about the size of the audience, it’s about the rate at which people buy. Sometimes you have to focus on a smaller audience to produce more money.
So start thinking of some ways you can start doing some test marketing to a smaller targeted audience.